:root{
  --bg:#F4F1EA; --bg2:#ECE7DD; --paper:#FFFCF5; --ink:#1C1D1F; --soft:#4A463F; --mute:#6F6B62;
  --line:rgba(28,29,31,.12); --accent:#DFFB5E; --accent-edge:#9DBF08;
  --sans:'Geist',system-ui,-apple-system,'Segoe UI',sans-serif;
  --mono:'Geist Mono',ui-monospace,Menlo,monospace;
  --serif:'Instrument Serif',Georgia,serif;
  --r:16px; --shadow:0 1px 0 rgba(28,29,31,.05),0 18px 40px -18px rgba(28,29,31,.2);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:84px}
body{margin:0;background:var(--bg);color:var(--ink);font:400 16px/1.55 var(--sans);-webkit-font-smoothing:antialiased}
img,svg{display:block;max-width:100%}
a{color:inherit}
.wrap{width:min(1120px,100% - 32px);margin-inline:auto}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:#fff;padding:8px 14px;border-radius:8px;z-index:100}
.skip:focus{left:8px}
:focus-visible{outline:3px solid var(--accent-edge);outline-offset:3px;border-radius:6px}

/* announcement */
.announce{background:var(--ink);color:#EDEAE2;text-align:center;font-size:14px;padding:10px 16px}
.announce span{color:var(--accent);margin-right:6px;font-size:10px;vertical-align:1px}
.announce a{color:#fff;font-weight:600;margin-left:8px;text-underline-offset:3px}

/* nav */
.nav{position:sticky;top:0;z-index:50;background:rgba(244,241,234,.86);backdrop-filter:blur(12px);border-bottom:1px solid transparent}
.nav__in{display:flex;align-items:center;gap:28px;height:72px}
.brand{display:inline-flex;align-items:center;gap:10px;font-weight:600;font-size:20px;letter-spacing:-.02em;text-decoration:none}
.nav__links{display:flex;gap:24px;margin-right:auto}
.nav__links a:not(.btn){text-decoration:none;color:var(--soft);font-size:15px}
.nav__links a:not(.btn):hover{color:var(--ink)}
.nav__links .nav__cta-m{display:none}
.burger{display:none;background:none;border:1px solid var(--line);border-radius:999px;width:44px;height:44px;cursor:pointer;margin-left:auto;position:relative}
.burger span{position:absolute;left:13px;right:13px;height:2px;background:var(--ink);transition:transform .2s}
.burger span:first-child{top:17px}.burger span:last-child{top:25px}
.burger[aria-expanded=true] span:first-child{transform:translateY(4px) rotate(45deg)}
.burger[aria-expanded=true] span:last-child{transform:translateY(-4px) rotate(-45deg)}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:8px;border-radius:999px;padding:12px 22px;font:500 15px/1 var(--sans);text-decoration:none;border:1px solid transparent;cursor:pointer;transition:transform .15s,background .15s,box-shadow .15s}
.btn--dark{background:var(--ink);color:#fff}
.btn--dark:hover{background:#000;transform:translateY(-1px);box-shadow:var(--shadow)}
.btn--ghost{background:transparent;border-color:var(--line);color:var(--ink)}
.btn--ghost:hover{background:var(--paper)}
.btn--lg{padding:18px 30px;font-size:17px}

/* type */
h1,h2,h3{margin:0;font-weight:600;letter-spacing:-.03em;line-height:1.05}
h1{font-size:clamp(40px,7.2vw,84px)}
h2{font-size:clamp(32px,5vw,56px)}
h3{font-size:22px;letter-spacing:-.02em;line-height:1.2}
em{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.01em}
h1 em,h2 em{font-size:1.08em}
.hl{background:linear-gradient(transparent 12%,var(--accent) 12%,var(--accent) 88%,transparent 88%);padding:0 .12em}
.eyebrow{font:600 12px/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--mute);margin:0 0 18px}
.eyebrow--light{color:#A9A598}
.lead{font-size:clamp(17px,2vw,20px);color:var(--soft);max-width:620px;margin:20px 0 0}
.lead--light{color:#BDB9AC}

/* hero */
.hero{text-align:center;padding:72px 0 56px}
.hero .lead{margin-inline:auto}
.cta-row{display:flex;gap:12px;justify-content:center;flex-wrap:wrap;margin-top:34px}
.stats{list-style:none;display:flex;justify-content:center;flex-wrap:wrap;gap:12px 36px;margin:34px 0 0;padding:0;font-size:14px;color:var(--soft)}
.stats b{font:600 15px var(--mono);color:var(--ink);margin-right:6px}
.funnel{margin:64px auto 0;max-width:820px;background:var(--paper);border:1px solid var(--line);border-radius:24px;padding:28px;box-shadow:var(--shadow);display:grid;gap:10px}
.funnel__bar{width:var(--w);margin-inline:auto;background:var(--bg);border:1px solid var(--line);border-radius:12px;padding:14px 18px;text-align:left;font-size:15px;display:flex;gap:12px;align-items:center}
.funnel__bar span{flex:none;width:26px;height:26px;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center;font:600 12px var(--mono)}
.funnel__bar--hot{background:var(--accent);border-color:var(--accent-edge)}
.funnel__bar--hot span{background:var(--ink);color:var(--accent)}
.funnel figcaption{text-align:center;color:var(--mute);font-size:14px;margin-top:8px}

/* strip */
.strip{border-block:1px solid var(--line);padding:22px 0;overflow:hidden}
.strip__label{text-align:center;font:600 12px var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--mute);margin:0 0 14px}
.strip__row{display:flex;gap:14px;width:max-content;animation:slide 40s linear infinite}
.strip__row span{white-space:nowrap;border:1px solid var(--line);background:var(--paper);border-radius:999px;padding:9px 18px;font-size:14px}
@keyframes slide{to{transform:translateX(-50%)}}

/* sections */
.section{padding:112px 0}
.section--tint{background:var(--bg2)}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px}
.card{background:var(--paper);border:1px solid var(--line);border-radius:var(--r);padding:28px;box-shadow:var(--shadow)}
.card .tag{display:inline-block;font:600 11px var(--mono);letter-spacing:.1em;text-transform:uppercase;background:var(--accent);padding:5px 10px;border-radius:999px;margin:0 0 18px}
.card p{color:var(--soft)}
.card ul{list-style:none;margin:18px 0 0;padding:16px 0 0;border-top:1px solid var(--line);display:grid;gap:8px;font-size:15px}
.card li::before{content:"\2192";margin-right:10px;color:var(--accent-edge);font-weight:700}

/* dark */
.dark{background:#131316;color:#F4F1EA;padding:112px 0;background-image:radial-gradient(60% 50% at 50% 0,rgba(223,251,94,.12),transparent)}
.dark h2{color:#F4F1EA}
.reels{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:48px}
.reel{display:flex;flex-direction:column;gap:12px;min-height:200px;padding:24px;border-radius:var(--r);background:#1D1E22;border:1px solid rgba(255,255,255,.08);text-decoration:none;transition:transform .2s,border-color .2s}
.reel:hover{transform:translateY(-3px);border-color:var(--accent)}
.reel__k{font:600 11px var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--accent)}
.reel strong{font-size:19px;line-height:1.3;font-weight:500;letter-spacing:-.01em}
.reel__go{margin-top:auto;color:#BDB9AC;font-size:14px}

/* tabs */
.tabs{display:inline-flex;gap:4px;margin:40px 0 24px;padding:4px;background:var(--bg2);border-radius:999px;border:1px solid var(--line);flex-wrap:wrap}
.tabs button{border:0;background:transparent;border-radius:999px;padding:11px 22px;font:500 15px var(--sans);color:var(--soft);cursor:pointer}
.tabs button[aria-selected=true]{background:var(--ink);color:#fff}
.panel[hidden]{display:none}
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:16px;counter-reset:s}
.steps li{counter-increment:s;background:var(--paper);border:1px solid var(--line);border-radius:var(--r);padding:22px;display:grid;gap:8px;align-content:start}
.steps li::before{content:counter(s);width:28px;height:28px;border-radius:50%;background:var(--accent);border:1px solid var(--accent-edge);display:grid;place-items:center;font:600 12px var(--mono)}
.steps b{font-size:18px;letter-spacing:-.01em}
.steps span{color:var(--soft);font-size:15px}
.more{margin:28px 0 0;color:var(--mute)}

/* process */
.process{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:48px}
.process>div{border-top:2px solid var(--ink);padding-top:18px}
.process span{font:600 13px var(--mono);color:var(--mute)}
.process h3{margin:10px 0 8px}
.process p{margin:0;color:var(--soft);font-size:15px}

/* fit */
.fit{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:48px}
.fit>div{background:var(--paper);border:1px solid var(--line);border-radius:var(--r);padding:28px}
.fit ul{list-style:none;padding:0;margin:18px 0 0;display:grid;gap:12px}
.fit li{padding-left:30px;position:relative;color:var(--soft)}
.fit li::before{position:absolute;left:0;top:0;font-weight:700}
.ticks li::before{content:"\2713";color:#2D7D46}
.crosses li::before{content:"\2715";color:#B5412A}

/* faq */
.faq details{border-bottom:1px solid var(--line);padding:22px 0;max-width:820px}
.faq details:first-of-type{margin-top:40px;border-top:1px solid var(--line)}
.faq summary{cursor:pointer;font-size:20px;font-weight:500;letter-spacing:-.01em;list-style:none;display:flex;justify-content:space-between;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:26px;line-height:1;color:var(--mute);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq p{margin:14px 0 0;color:var(--soft);max-width:680px}

/* final */
.final{text-align:center;padding:112px 0 120px}
.final .lead{margin:18px auto 32px}

/* footer */
.foot{background:var(--ink);color:#CFCBBF;padding:56px 0 24px}
.foot__in{display:flex;justify-content:space-between;gap:32px;flex-wrap:wrap}
.foot .brand{color:#fff}
.foot p{margin:12px 0 0;color:#A9A598}
.foot nav{display:flex;gap:24px;flex-wrap:wrap;align-items:flex-start}
.foot nav a{text-decoration:none}
.foot nav a:hover{color:#fff}
.foot .foot__copy{margin-top:40px;padding-top:20px;border-top:1px solid rgba(255,255,255,.1);font-size:13px}

/* reveal */
.rv{opacity:0;transform:translateY(18px);transition:opacity .6s,transform .6s}
.rv.in{opacity:1;transform:none}

/* responsive */
@media (max-width:900px){
  .cards,.reels,.steps{grid-template-columns:1fr 1fr}
  .process{grid-template-columns:1fr 1fr}
}
@media (max-width:720px){
  .section,.dark{padding:72px 0}
  .hero{padding-top:48px}
  .cards,.reels,.steps,.process,.fit{grid-template-columns:1fr}
  .nav__cta{display:none}
  .burger{display:block}
  .nav__links{display:none;position:absolute;top:72px;left:0;right:0;flex-direction:column;gap:0;background:var(--bg);padding:8px 16px 20px;border-bottom:1px solid var(--line)}
  .nav__links.open{display:flex}
  .nav__links a:not(.btn){padding:14px 0;border-bottom:1px solid var(--line);font-size:17px}
  .nav__links .nav__cta-m{display:inline-flex;justify-content:center;margin-top:16px}
  .funnel{padding:16px}
  .funnel__bar{width:100%!important;font-size:14px}
  .tabs{display:flex;width:100%}
  .tabs button{flex:1;padding:11px 8px}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .strip__row{animation:none}
  .rv{opacity:1;transform:none;transition:none}
}